User Similarity Search
User similarity search is a technique that can be used to identify other users who have similar characteristics
User similarity search is a technique that can be used to identify other users who have similar characteristics
Social media: identify users who have similar interests or preferences, and to recommend content or connections that might be relevant to them.
E-commerce: find users who have purchased similar products, and to recommend additional products that they might be interested in.
Marketing: discover users who have similar characteristics, and to target marketing campaigns or personalized recommendations to them.
Personalization: personalize experiences for users, by identifying other users who have similar preferences and tailoring the content or recommendations accordingly.
This example uses a xbox_players
table to find the most similar users to a specified user.
SELECT
data from the xbox_players
table to create a CTE called characteristics
.SIMILAR_TO
function is used to create a similarity
column for each row in the characteristics
table based on how similar they are to the user sPoNgEbOb
.similarity
column in descending order. We return all of the columns from the characteristics
table (* indicates to return all columns), as well as the similarity
column.LIMIT
the returned results to show the most similar user. The final result shows the user most similar to sPoNgEbOb
... perhaps you'll find PaTrIck
!