The Infer blog!

Building Customer Segmentations using ML
How to build a great customer segmentation to support and inform your business and product strategy
Data Assets versus Data Exploration
With the spread of dbt we have become accustomed to a certain style of development but sometimes this isn't the right setup.
Building a data-driven customer strategy
How to build a holistic data-driven customer journey that can support both your commercial and product strategy
IMG 2053
Thoughts on the new Modern Data Stack
After rapid expansion and a huge influx of VC-backed funding over the last 5 or so years, we can now easily count 100s of companies in the space split into at least two dozen different categories.
Thoughts on Snowflake, dbt and Python
Snowflake and dbt are introducing Python support - what might it mean.